by Natalie Smith

We speak to London based jeweller and artist Deborah Tseng about her journey, the highs and lows of running your own creative business and what inspires her every day.

Please tell me about yourself, your background and what led you to where you are now in your career.

I am a Taiwanese jewellery designer and artist who has been based in London for the past nine years, immersed in the world of creativity and craftsmanship. My journey to where I am today has been shaped by a diverse background and a deep passion for artistic expression.
Growing up in Taiwan, I was exposed to rich cultural and craft traditions and a subversive artistic scene. This early exposure ignited my creative spirit and instilled in me a reverence for the power of design. Following my passion, I pursued a formal education in jewellery design, honing my skills and refining my artistic voice.

What inspired you to launch your jewellery brand?

The inspiration to launch my own jewellery brand was born out of a desire to share my unique vision with the world. I was inspired by the transformative nature of jewellery, its ability to carry stories, and its potential to evoke emotions. I wanted to create pieces that would be cherished as wearable art, allowing individuals to express their individuality and carry a piece of beauty and inspiration with them.

The inspiration to launch my own jewellery brand was born out of a desire to share my unique vision with the world.

Your product names sound ethereal and magical or have connections to nature; why is this?

The ethereal and magical nature-inspired names of my products are a deliberate choice, intended to evoke a sense of wonder and enchantment. I draw inspiration from the natural world, finding immense beauty in its repetitions, symmetries, organic shapes, and transformative qualities. By incorporating these elements into my jewellery I invite viewers to look beyond the surface and create a deep connection between the piece and its wearer.

Where do you get your inspiration from when designing your jewellery and art?

When designing my jewellery and art, my inspiration is drawn from a multitude of sources. Nature continues to be a significant influence, with its organic shapes, textures, and the delicate balance it embodies. I also draw inspiration from art, literature, and mythology, allowing their narratives and symbolism to merge with my own artistic vision. By blending these diverse influences, I create pieces that capture a sense of timelessness, beauty, and personal expression.

What impact do you want your jewellery to have on those that wear it?

I want my pieces to be symbols of self-expression, asking individuals to embrace their uniqueness and celebrate their personal narratives. I hope that wearing my jewellery creates a sense of connection, fostering a deeper appreciation for beauty, craftsmanship, and the transformative power of art.

How do you ensure you’re as sustainable as possible as a brand?

Sustainability is at the core of my brand ethos. I am committed to minimizing the environmental impact of my business by employing sustainable practices at every stage of production. This includes using ethically sourced or recycled materials, making pieces myself by hand or collaborating with other local artists and prioritizing recycling and waste reduction.

What is your north star for the business - the thing you’re always striving for?

The north star of my business is the continuous pursuit of artistic excellence and innovation. I am always striving to push the boundaries of my craft, exploring new techniques, materials, and design concepts. I seek to create jewellery that resonates with the wearer and stands the test of time.

What is your favourite part of being a small business owner?

As a small business owner, my favourite part is the sense of autonomy and creative freedom it affords me. I have the opportunity to shape every aspect of my brand, from the design process to the presentation of my collections. This level of control allows me to stay true to my artistic vision and create jewellery that truly reflects my unique perspective.

What’s the most challenging part?

The most challenging part of being a small business owner is the constant juggling of various responsibilities. From designing and producing the jewellery to managing marketing, sales, and customer relations, the workload can be demanding. However, this challenge also presents an opportunity for growth and personal development, as it pushes me to expand my skills beyond just design and making.

What would you say is your biggest lesson since launching Deborah Tseng Jewellery? 

Since launching Deborah Tseng Jewellery, my biggest lesson has been the importance of authenticity and staying true to my instincts. In a crowded marketplace and amid constant online noise, it can be tempting to conform to trends or seek validation from external sources. However, I have learned that my true strength lies in embracing my unique perspective and creating from a place of genuine passion.

Discover Deborah Tseng Jewellery here.

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