by Lucy Siddall

The Oxford English Dictionary defines community, n., as the condition of sharing or having certain attitudes and interests in common—a group of people who unify around an idea, vision or way of being.

For founder Natalie Smith nurturing a creative community at NARU means working collectively towards a shared vision. She wants to build a dynamic brand environment where those working for or alongside the business feel empowered and motivated to share and collaborate. She recognises the power of bringing people together, allowing their talents to shine and celebrating their creativity. Creating a stable workplace environment where relationships are rooted in a shared sense of belonging and trust, and all feel creatively heard and fulfilled. Natalie explains, “there’s a sense of equality within this way of working. Everyone feels valued and motivated in their efforts”.

Intentionally, the success of NARU will impact all those who play a role in its creation. Whether directly or indirectly. And from the top to the bottom of the supply chain. NARU has become an intricate web of connections that link together in a beautiful, delicate, yet impactful way, lifting all rather than just one.

Toni Din, NARU’s Creative Brand Director, echoes Natalie’s sentiments. For her having a creative community is also about so much more than just a professional network. It’s about friendship, like-minded thinking and the joy of creating together. It’s the way we think, operate and feel. It’s where ideas are made and become something tangible. For Toni, “creatives can’t be their best selves in isolation” the magic happens when we come together as a collective, “as individuals, we’re puzzle pieces, but collectively, we create a whole”.