building a creative community

by Lucy Siddall

The Oxford English Dictionary defines community, n., as the condition of sharing or having certain attitudes and interests in common—a group of people who unify around an idea, vision or way of being.

A creative community is a group of people connected through their imaginations.

The concept of a community is not new. Humans have lived in communities for 1000s of years. We flourish in such environments and sink without them. It’s how we function and is key to our survival. But a community isn’t just about staying alive. There’s beauty in connection. In sharing. In joint creation. The simple act of communicating with one another leads to extraordinary things. As Helen Keller wrote, “alone we can do so little; together we can do so much”.

At NARU, the ideas of joint creation, community and creativity are fundamental to who we are as a brand. It’s the air we breathe, and the words we speak and nurturing a creative community is at the heart of everything we do. It’s how we inspire each other to be the most creative versions of ourselves.

As Helen Keller wrote, “alone we can do so little; together we can do so much”.

For founder Natalie Smith nurturing a creative community at NARU means working collectively towards a shared vision. She wants to build a dynamic brand environment where those working for or alongside the business feel empowered and motivated to share and collaborate. She recognises the power of bringing people together, allowing their talents to shine and celebrating their creativity. Creating a stable workplace environment where relationships are rooted in a shared sense of belonging and trust, and all feel creatively heard and fulfilled. Natalie explains, “there’s a sense of equality within this way of working. Everyone feels valued and motivated in their efforts”.

Intentionally, the success of NARU will impact all those who play a role in its creation. Whether directly or indirectly. And from the top to the bottom of the supply chain. NARU has become an intricate web of connections that link together in a beautiful, delicate, yet impactful way, lifting all rather than just one.

Toni Din, NARU’s Creative Brand Director, echoes Natalie’s sentiments. For her having a creative community is also about so much more than just a professional network. It’s about friendship, like-minded thinking and the joy of creating together. It’s the way we think, operate and feel. It’s where ideas are made and become something tangible. For Toni, “creatives can’t be their best selves in isolation” the magic happens when we come together as a collective, “as individuals, we’re puzzle pieces, but collectively, we create a whole”.

If you’re looking to build your creative community, we’ve pulled together a few ideas to help you on your way:

1. Prioritise collaboration over competition

2. Support your fellow creatives

3. Connect with, talk to and meet people in real life

4. Carve your own creative path, don't shy away from your alternative ideas

5. Be honest with yourself about what you can and can't do and co-create on things you need support with

6. Remember, you're not alone

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